Search Engine Marketing
Getting Found
When someone uses a search engine (Google, Yahoo or Bing) to find information online, research indicates they are more likely to click on the free, organic (natural) links which appear on the left side of a search engine results page (SERP) vs. the pay-per -click advertisements which may also appear as sponsored advertisements at the very top and right side of the SERP.
Getting found online helps to increase visibility & brand awareness, extends reach & accessibility – all of which are essential in the digital/mobile age.
Entrepreneurs, non-profits, businesses and groups who embrace harness social media & inbound marketing understand the importance of listening and engaging online wherever their target markets happens to be (e.g, Twitter, Facebook).
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